Stealth Marketing Solutions Blog

I thought I would start off this blog and the first post by describing what the term SEO means.

SEO or search engine optimization is the process of improving the natural ranking and traffic volume to a web site from the search engines via natural or organic results.  Unlike SEM or search engine marketing, there’s no paid inclusion needed in SEO.

Ranking for specific terms within niches that are heavily searched on the search engines, should be the goal of every site.  Being on the first page of Google and in the top three positions or even owning the whole first page for your keyword, will ensure a site receives the majority of the traffic for that keyword.

Optimizing a site involves more than just editing content, keywords repetition, and removing barriers to search engine inclusion.  The biggest part of SEO, from my point of view, is link building via anchor text for the main website or other pages within the site.

What keywords are you trying to get your site ranked for?  How many incoming links or anchor texts do you have coming into your site?  These are some of the questions we’ll cover in the next post.