Stealth Marketing Solutions Blog

Archive for November, 2009

On 10 November 2009, which is the US Marine Corps’ birthday, I attended a Personal Branding workshop put together by Chad Rothschild.  The workshop was about how to become a thought leader in your industry or niche using social media and blogs.  However, the foremost info touched upon was conquering the “internal game.”

The internal game is the self doubt and thoughts, that we all have, that sometimes stop us in our tracks.  One can know all the technical aspects of blogging, social media, and creating buzz about you, your company, or products.  But, if you can’t get past the mind chatter, it does no good.

So, back to why you need a blog and some basic SEO knowledge to build your personal brand.  You’re probably thinking that it makes sense to use a blog to make this happen, but where does SEO come into play?  I’m glad you asked!

Most people probably do not think  this way, but I consider SEO to encompass pretty much the whole of online marketing.  Why?  Well, let’s break it down a bit.  Whatever means you use online to “get the word out” either about your product or service or yourself, since we are talking about personal branding, must be promoted.  I believe, in essence, you are optimizing those means on the search engines.

In other words you are optimizing “yourself” through the use of social media, video, podcasts, syndication, press releases, etc.  It does make sense to break it down so that people know which piece you’re talking about.  But, on the grand scheme or things, you’re search engine optimizing yourself–your brand–through those avenues.

Some things you can do to ensure your information is optimized is to have a title tag and meta tag description for your posts.  Lucky for you, wordpress has plugins that can be installed to ensure those things are done.  If you’re not using wordpress, I’m sure there are plugins for the platform you’re using as well.  If you are using wordpress and have not upgraded to the latest version, I suggest you do so as soon as possible.  This will give your blog a better chance of getting some new traffic because of the new version is more optimized.